You can count on me
Consistency is a superpower
HOT TIP: Consistency is a rare superpower.
Don’t get me wrong; curiosity and creativity are among my most treasured and called-upon attributes.
But consistency is the true MVP.
Here’s how I know:
I have a client who marvels at the fact that I call him every week without fail on time. He says he can count on me to be punctual.
(Of course, to me, this begs the question: Does he work with people who aren’t? And if so, why?)
But this same client also told me he appreciates my uncanny ability to always pull magic out of him during our sessions, finding a goldmine of ideas when he feels barren.
(I’ve actually heard this feedback from a bunch of my clients.)
Another longtime client told me that our partnership is one of the few things that consistently work without fail in her business world. She knows that I deliver, and because I do, it makes things easy for her.
The common denominator in all these examples?
As boring as you might think it is to be predictable and dependable, I’ve found, again and again, that people in business highly value that level of consistency.
Is it simple?
Is it easy?
Definitely not, which is why so few actually do it and why it will set you apart.
Here are four reasons why consistency is the key to career success:
1. It helps others understand your value
Consistency sends a message to the world about who you are and what you’re about. Without it, you’ll lower your competitive advantage and water down your offering.
2. It allows you to track your progress
Focus on regularly putting in the reps, so you’ll improve over time and establish a proven track record to document your results.
3. It demonstrates your commitment
When you continue to show up as yourself, and for others, you demonstrate your accountability as a leader and earn a reputation as someone who always means what she says and says what she does, building and maintaining trust.
4. It raises your profile
Consistency is all about playing the long game and resisting the latest trend du jour, chasing popularity. Taking small steps every day that align with and showcase your talents, putting them to their highest and best use, is the best way to build awareness of your personal brand.
Consistency is an essential ingredient in any successful professional partnership.
If yours is missing that, and you have a sneaking suspicion that it’s no longer working, it might be time to leave it.
ICYMI, I shared five red flags in my recent Forbes article that signal it’s time to part ways.
Sometimes, you’re looking to make a professional partnership (aka be hired).
If you want to up your chances of being found by hiring employers, you need to be where they’re looking.
And in my latest Forbes article, I share the top three ways companies are finding talent—and how to boost your visibility in each.
P.S. When I’m not writing this newsletter or consistently being consistent, I’m a social media ghostwriter. (Yep, that’s a thing). I help founders craft their stories to communicate and connect better, magnifying their reach and impact. (Think personal branding and thought leadership.) Learn more here.
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